Hey Guys, 😎
Most of you can guess about Digital Marketing just by the name. That marketing of digital products, something like that or something else.
WAIT WAIT.. It’s actually not what you are guessing about.
Let’s see what it is?
What Is Digital Marketing?
The word Digital Marketing popularized in the early 2000’s, but actually, it was born around 100 years ago when Guglielmo Marconi in 1896 demonstrated a “public transmission of wireless signals.”
Later he invented the Radio.
And when radio reached in the hands of the general public, with no time its creators understand how to use it to sell their services.
Guess what happened next… after the first live broadcast from an opera performance at the Met, People bought show tickets! Birth of Digital Marketing.
Nowadays, Digital Marketing is basically the marketing of products or services simply by using digital channels like the search engines, social media, websites along with mobile apps too. But here, Digital Marketing is not limited as it covers huge marketing activities. Digital Marketing is like a “One Roof” solution for all your marketing efforts.
As you noticed that no gadgets like smartphones or social media were used because Digital Marketing has nothing to do with the internet.
As you can easily understand by the name itself that digital marketing is a way of marketing products digitally.
Simply Digital Marketing is a form of marketing of products and services through electronics devices.
Role of Digital Marketing
Digital marketing plays a significant role for both customers as well as for the companies and organization selling their products, goods, and services.
It is a very effective way of marketing products.
Thanks to the Internet and globalization, that it is easy for customers to have access to information any time and any place they want or need it.
Encourage the engagement through digital media.
Especially for companies, it is easy to reach huge population or to target some specific audience.
Digital Marketing Strategy
A digital marketing strategy is a series of actions that you take to achieve your goal(s) using online marketing.
Build your buyer personas.
Researching, surveying, and interviewing your business’s target audience.
Identify your goals and the digital marketing tools you’ll need.
Evaluate your existing digital marketing channels and assets.
Audit and plan your owned media.
Audit and Identify gaps in your existing content
Content creation plan
Audit and plan your earned media.
Evaluating your previous earned media to look at where your traffic and leads are coming from and rank them.
Tools like Google Analytics is helpful for it.
Audit and plan your paid media.
Evaluate your existing paid media across each platform. (Google AdWords, Facebook, Twitter, etc.)
How to do Digital Marketing?
Digital Marketing can be done in two modes:
- OFFLINE MARKETING
- ONLINE MARKETING
Before 2000’s most of the humans are unable to be online all the time or even for some time. So offline mode was much easier than online marketing.
Enhanced offline marketing
Transformation of printed posters into a live screens.
Really? Yes, most of the billboards you have seen before were just a large printed poster, but now LED screens are arrived to impress the customers.
Nowadays most of the billboards are electronic!
Have a look at Time Square.
Digital Product Demos
Demos are one of the best ways to explain the users and customers about their products.
If you have any type of electronic product, product demo is an important digital marketing strategy.
As through demos, you can just experience a product so that you can easily make a decision in purchasing it.
What do you see when you walk into any Cellphone or Computer Store these days?
People leaning on the display of demo smartphones and laptops, isn’t it?
You can use and experience products and relate it with your requirements.
Digital Product Samples
Product samples are similar to demos.
You are provided a sample or trial of an original product.
CDs are most popular for providing samples.
Especially for games and software, you can go for a sample version before you purchase it.
The oldest technique of Digital marketing and very effective even after 100 years of its birth.
According to UNESCO, 75% of households in developing countries having access to a radio. And there are about 44,000 radio stations worldwide.
Commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements.
Sponsoring a show is another way of marketing. One can promote products and services right before and at the end of the show.
As usual, Wikipedia does a crappy job of explaining: A television advertisement is a span of television programming produced and paid…
In simple and easy words: Television commercial or television advertisement is a promotion of goods, products, and services by companies and organization.
Tele-shopping or TV Shopping is referred to sell products through television.
There are some TV channels which are dedicated television specialty channels that broadcast demonstration of products which are targeted towards home shopping audiences and later some of who become consumers.
Well, we all know that now TV marketing is not very effective these days because people now spend more time on their phones rather than watching TV.
And here we have another modern technique of digital marketing.
More than 70% of humans are using cellphones and stats are increasing rapidly day by day. Almost every person is accessing the internet from their mobile phone than via a PC or laptop.
Cold calling is referred to calling a person and trying to sell them some goods and products.
Text message marketing (Giveaways, Coupons, Loyalty Programs)
It is quite an effective way to reach people and convince them in 160 words or less.
Generally, you find messages in your phone by your network provider, banks or restaurants you visited and provided your phone number.
Sellers know it well that by providing some exciting deals and offers to their old as well as to their fresh customers is an easy way to increase their sell.
Giveaways and Coupons are best for text message marketing. People are bit excited to grab an offer and they find it profitable.
QR codes are similar to bar codes which have some specific patterns (black squares) containing pieces of information.
Well, it’s not a good idea if you are thinking about QR codes for your products.
People find it bit difficult to scan as one needs to download a specific app to scan the code.
In this internet age, it will be not fair if we don’t talk about Online Digital Marketing.
Stats says that on an average 80%-87% humans on this planet are online and use internet weekly.
Let’s have a look at some techniques used in Online Digital Marketing.
First and very important strategy, 3 letters: SEO
Search Engine Optimization is the process of optimizing the content of a website in such a manner that the priority of your site increase.
Looks harder to understand?
Okay, here’s a simple one-
Search Engine Optimization simply means that customizing your website according to the latest trends of search engines in order to make your website visible on the top search results. SEO helps you in getting tons of free traffic along with giving quality and quantity of customers.
SEO is one of the best practice by good digital marketers.
If a website appears on the second page of Google, then rarely one will visit on the site.
67% of visitors click on the first 5 listings links on a search results page.
So it is very important to increase the ranking of your website and then it will be much easier for you to reach the consumers.
Know more about SEO here.
Search engine marketing is the promotions of websites in the result page of a search engine by increasing the website visibility.
It’s a paid advertising on search engine results pages (SERPs: the page appears in the response of the searched query).
Pay-per-click advertising or Paid Search refers to sponsored results or ads which appears on the top or side of search engine results pages (SERPs).
And you need to pay only when your advertisement is clicked.
PPC ads are very effective for marketers when people search for related keywords or topics.
The only drawback is ad-blocker. On the other hand Search Engines also provide ad-blockers to their users to block or simply hide ads. This is marketing politics, isn’t it?
Marketing Automation for marketing departments and organizations is a software platform to market on many different channels online (social media, email, etc.). It is quite effective.
It is a process of automation of several repetitive tasks undertaken by marketers on a regular basis in a marketing campaign.
Marketing automation is a platform for marketers where technology is used to plan and manage all of their marketing campaigns.
Content marketing, by its name you can guess that it is something related to content, but of what type?
Content marketing is a form of marketing in which creating a clever content and publishing and distributing for a targeted audience online.
It often used by businesses in order to provide valuable information to consumers and increase online sales.
Also helpful for digital marketing activities like-
- SEO: Good content is the backbone of Search Engine Optimization.
- Social Media: helps you grow socially.
- PPC ads: Good and valuable content attracts consumers through paid search ads.
You guys are very well aware of this as it is a source of your passive income, right?
Yes, Affiliate marketing is the process of promoting goods and products of others and earn some commission.
In simple words, Affiliate Marketing is a type of marketing where you get some commission when you sold someone else’s product on your website, blog or by sharing products link on social sites. Affiliate Marketing is a good source of passive income and here you don’t have to put much effort to earn money, all you need to do is promote the product on your website and make a sale and then you will be rewarded i.e. your commission. Really, it is super easy but you need to join the right affiliate program in order to make most benefit out of it.
Social Media Marketing is one of the most used and effective ways of marketing. Nowadays, people on social media aren’t just watching cat videos and posting pictures.
Social media is a platform where you can promote your products to a huge population.
The more audience engages with your content, the more likely it will be share.
And finally many of them turn from the audience into customer and possibly they will influence their friends too, to purchase your products or at least to try once.
Stats says 47% of all Internet users are on Facebook, and 88% of product purchases are Pinterest pinned.
Email is an important key of marketing for more than two decades and it will be for few more.
It is the quickest and most direct way to reach customers and the reason is consumers are very attached to their emails.
But marketers know that not just an email will enough.
Successful email campaigns must have these core attributes:
How Can You learn Digital Marketing On Your Own?
Digital Marketing Course
Excited about learning Digital Marketing?
Don’t wait. let’s go for it.
You will find some paid courses as well as FREE courses. Where paid courses provide some special materials especially for Pro, on the other hand, FREE courses are best for beginners.
Heres one for you on Udemy
You can find hundreds of FREE courses on many websites.
(You can even check some courses on YouTube).
The Scope of Digital Marketing
Digital Marketing industry is at its peak not just in India but in all parts of the world.
The year 2016 marked for over 1.5 lakh job opportunities in the Digital Marketing domain and with a big surprise, in the first quarter of 2017 marked for 8 lakh job opportunities.
These are the following reasons for its success:
- It is easy
Accessing the digital media is very easy for everyone even for those who are not using the internet.
- Fastest Reach
It is the fastest way to reach the huge population in the fraction of seconds.
- Eco- friendly
- It is flexible
- Job Opportunities
- High engagement
- Small investments and big Returns
And finally, here are some Cons of Digital Marketing
The major disadvantage of digital marketing is large competing goods and services that are also using same digital marketing strategies.
Advertising that appears on websites and on social media can be a fraud and affect the image and reputation of other good companies.
Another disadvantage is harm to the established brand through some small groups or individuals.
Here is another practical limitation that digital marketing is useful for specific categories of products (i.e. consumer goods) and not for industrial goods and pharmaceutical products which cannot be propagated through digital channels.
It creates negative public reactions.
It consumes a lot of your time.
Sometimes takes control out of your hands.
And most important, digital marketing judges you on first impressions.
Conclusion: Digital Marketing? Should You Learn?
As you can see that the internet is not the only place for marketers to gather success, using some offline modes are also profitable. Yes, you should go for it and be a Digital Marketer.
Why not you are investing some time in learning Digital Marketing on your own and for sure it benefits will amaze you as there are lots of opportunities waiting for you. 😉
We hope this guide expanded your view more than Facebook ads and social media blasts.
Let us know in the comments, have ‘We missed’ any or which tactics will you use in your business?
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Thank You 🙂