Willing to make your website or blog visible on the major search engines like Google, Bing, and Yahoo?
But wait! How you will do that when there are millions of pages like your’s on the Internet. Getting on the top of search results in not everyone’s cup of tea.
Yes, you can do that, you can make your website visible on the search engines on your own by the means of SEO (Search Engine Optimization).
Most probably everyone out there is using Google Search Engines as default in their browsers, in order to get their queries solved. Why not, you should be using a search engine like Google as it one of the legit and reliable search engine that works for providing the better user experience.
Have you ever thought when you speak or type anything in the search box of Google, Bing, Yahoo! Within a fraction of second, you got a magic reply from search engines with a long list of link of the web pages that answer your question?
Yes or No? Did you try to find the reason behind that?
Don’t worry if you didn’t, we are here, and together we’ll find how it all works. You will be surprised to know that it is all about only three letters: SEO (Search Engine Optimization). So, let’s dive deep and find out “What Is SEO”. If you have a website or a blog you always want to have a decent ranking on search engines as you wanted to get more traffic and exposure.
Let’s come together and find out how SEO works and how it can help us in getting tons of free organic traffic from major search engines like Google, Bing, and Yahoo.
SEO is what makes our web pages and website visible on major search engines like Google, Bing, Yahoo. Here this article will give an introduction to SEO (Search Engine Optimization), a technique used by all webmaster to get tons of free traffic and good rankings on various search engines.
So, without wasting time, let’s start- Beginners Guide To SEO that will help you to understand the basics of it.
Beginners Guide To SEO- The Definitive Guide
What Is SEO?
Everyone out here in Online World who is having a website or a blog is focusing on getting more and more traffic and want to improve the visibility of their website on the Search Engine Results Pages (SERPs).
SEO (Search Engine Optimization) is the process of optimizing your website and content in order to make it visible on search engines like Google, Bing, and Yahoo. SEO also helps your web pages in getting them on the top of search results and sends tons of free Organic Traffic right to your website.
So, how you can get tons of free organic traffic? Yes, again SEO (Search Engine Optimization) is one of the ways of increasing the quantity along with the quality of traffic right to your website or blog through the search engine results.
By doing proper SEO optimization you can simply attract visitors from all over the world but here if you really want them as your potential visitors, you need to provide a better user experience on your webpage or website.
How SEO Works?
In particular, if we talk about Google or any other search engine you are currently using has a bot called web crawler, that just go and gathers all of the information about any topic you have searched for on the internet. And after gathering all the information the crawlers simply bring results in order to build the index. Then the index will undergo algorithms in order to match your query.
Here we have made a search of “Beginners Guide To SEO” and we have got more than 1 millions of result in 0.034 seconds. And below that, we have got the top pages for that particular keyword “Beginners Guide To SEO”
Now you have the idea of how fast the web crawlers are, 😎
You need not apply any rocket science in order to understand and learn SEO on your own. From my point of view, you should dedicate some time to understanding the basics of SEO and simply apply it to your own website in order to analyze your current situation and practice. But you should always keep one thing in mind that, you need user-friendly and useful content that can be easily understood by humans as well as by the search engines.
Google Search Engine algorithms are very difficult and complex and nowadays we need to get updated with the latest trends in Google Algorithms. There are 200 Google Ranking Factors– A Case Study By Brian Dean- The SEO Wizard. Have a look at them and dive deeper into the Ranking Factor that really matters.
Why Should You Care About SEO?
As we know very well, our love for Google (maybe for other search engines also). For any query, we instantly jump to Google search bar even if we want to check spellings and meanings of words :-D.
So, why not we take advantage of this opportunity for our website’s traffic and just for free. In this digital world, almost every internet user search for different- different things and you should provide a solution to their particular problem and get high-intent traffic.
Let’s take a real-life example here, suppose you have a website and on that, you sell fresh vegetables online. There will be too many people out there in the online world who is having the same niche and idea as yours.
So, in this case, what should you do to get on top ten search results when any person makes a search of “Free Vegetable To Buy Online”. Here is the simple answer to the question, SEO yes by the means of SEO you can get tons of free organic traffic and customers that helps you in getting more and more sales. This way you can take your business to another level and stand out of the competition.
You can do SEO Optimization in order to get higher ranking on the search results whether you are Blogger, E-Commerce Business, Vlogger, Webmaster, or a Digital Marketer, SEO plays an important role everywhere.
Type Of SEO Optimization
Basically, there are three crucial parts or types of SEO:
- On-Page SEO
- On-Site SEO
- Off-Site SEO
Let’s have a brief introduction to these three important parts of SEO. Basically, the On-site and On-Page SEO are the little bit same but here we have explained them separately.
- On-Page SEO:
On-Page SEO basically practice of simply optimizing web pages in order to get higher rank along with getting tons of free traffic particular to any web pages. Here the On-Page basically refers to the optimization of the pages and the content on your dashboard.
Simply if you are using WordPress, then you should optimize your content on your WordPress Dashboard like you need to do internal linking, external linking and you should also have to optimize the Meta Title and Meta Description. On-Page SEO has changed over the years, kindly go through this guide in order to get updated with the latest trends.
- On-Site SEO:
The On-Site SEO optimization is beyond the keywords topics. There are too many another ranking factor that can affect your website rankings like:
- Page Load Speed
- Mobile Optimization
- Page Url Structure
- Robot.txt Files
- Page Meta Data
- Site Loading Speed
There were also too many other factors that come under On-Page SEO and affects your rankings make sure you optimize all of them in order to get better search engine rankings.
Nowadays, Google is affecting rankings of a website that is not mobile friendly (responsive) as we are living in the era of mobile. So, make sure your website is Mobile Optimized.
- Off-Site SEO:
Basically, Off-Site SEO is also known as the Off-Page SEO and here all the actions will be taken outside of your website in order to increase your search engine rankings right within the SERPs.
Here we are doing the off-site optimization to increase and improve the search engines along with the relevancy, trustworthiness, and authority. We reach out to websites whose domain authority is higher and Alexa Ranking is good.
Like all the .edu domains are having the higher domain authority and for you, gaining a backlink from these websites will really boost your rankings along with giving tons of free traffic to your website. There is also off-site ranking factors that you must go through and get yourself updated with it.
Types Of SEO Practices:
As we know that there are two faces of a coin. Same here in the case of SEO, as people out there using the white and black side of SEO. Let’s understand what it is:
- White Hat SEO
- Black Hat SEO
Though these types of SEO have their proponents, and many people and companies stay miles away from Black Hat SEO Practices who are having long-term plans.
White Hat SEO: If we talk about White Hat SEO practices then, it basically utilizes the techniques along with the methods in order to improve the search engine rankings of any website according to the Search Engine Guidelines. In this process, we don’t use any illegal activities and practices to rank our website at the top of the search results.
Black Hat SEO: If we talk about the Black Hat SEO practices then, it basically targets the weakness in the major search engine algorithms in order to get higher rankings on SERP for a website in an unfair way.
Basically, if you are not looking for long-term goals then you should go for Black Hat SEO as here the techniques along with the methods are really in the direct conflict right with the search guidelines.
Hey, are you enjoying our Beginners Guide To SEO 🙂
Let move to another important factor of SEO
What Results Can SEO Bring?
There were too many misconceptions about SEO but here we’ll make everything crystal and clear for you. We have listed few results or things that SEO can bring for you:
- Helps in improving the search engine friendliness of your website.
- It also addresses potential issues right with the SEO friendliness that may come-up during the website changes, upgrades and we can say maintenance.
- Helps in improving your website overall ranking for particular well-searched keywords that are in demand over a period of months or year.
- Helps in improving the ranking of your website simply by utilizing the well-planned SEO campaigns.
- Helps you in getting tons of free organic traffic and sales right for your website for free, if SEO is done in proper way.
How To Learn SEO?
Honestly speaking, learning SEO on your own is not that easy, you need to put efforts and dedicate time in order to master this amazing skill. But I’m not saying that you can’t do it on your own. Yes! There are many SEO Geeks who are sharing their valuable experience for free and here you can use that and be an SEO Geek like them,
There are many blogs like Moz, Backlinko and the guys behind these blogs are really Genius and doing amazing jobs. They will take you to whole new level starting from scratch to complete understanding.
And here you have to just get started with SEO then you should take some Free Courses on Udemy. You will get many free courses out there and you will get familiar with SEO a little bit. But here if you want to be an SEO geek you need to work on your own and practice a lot in order to get the desired results.
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Conclusion: Beginners Guide To SEO
As we tried to make this- Beginners Guide To SEO as simple as possible so that you can understand easily ‘What Is SEO’. We hope this post suits your purpose well.
Learning SEO really takes a lot of effort and you should be consistent in getting yourself updated with the latest SEO trends. But only learning SEO will not help you that much, you should practice and apply whatever you have learned and then see the results.
Do one thing just commit to getting started with SEO today. You need to be well aware of the Keywords and Meta Titles, Meta Descriptions and more.
Our upcoming post will be a focus on SEO Trends and we’ll tell you the importance of Keywords Research in On-Page SEO. Look SEO is not that easy and you will not understand it overnight, all you need to have is patience and lot of practice in order to master this skills called SEO.
So, get yourself updated with our latest SEO post so that you can get the top-notch information in this booming SEO world.
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Thank You for Being Here 🙂
Hey, Shubham Is Full-Time Blogger and SEO Geek, who loves to talk about SEO, WordPress, Blogging, and E-commerce. He believes in helping other in every way possible. He Always Learning Something New. In search of peace and having a vision to transform the world.